Email Personalization & Segmentation

Everyone seems to agree that email personalization and segmentation should be a priority, yet many companies are still sending batch and blast emails to their customers. For example, they send the same 10% off sale to all subscribers, regardless of their order frequency or past order history instead of showing a complementary product or a product that they haven’t purchased yet.

Another cardinal sin is putting a “subscribe now” popup or button on your site and then never using that list of subscribers! Or maybe you send them a coupon, but there is no strategy in place to send a series of emails to close those who never use the coupon.

Is your company sending personalized emails? If the answer is yes, what level of sophistication are you using in the personalization? 

Here are a few stats about the potential impact of sending segmented and targeted emails:

Personalized emails deliver 6x higher transaction rates. – Experian

Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor

53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen

Marketers see an average increase of 20% in sales when using personalized experiences. – Monetate

Sixty-six percent of marketers are working toward securing internal resources to execute personalized marketing programs. – Conversant Media

Is your company sending personalized emails? If the answer is yes. What level of sophistication are you using in the personalization?