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Digital Marketing can be like a five-headed monster. You’ve got 5 or so major channels that drive traffic and in which you can spend money. For […]

Everyone seems to agree that email personalization and segmentation should be a priority, yet many companies are still sending batch and blast emails to their customers. […]

In part 1 of this article, I discussed why impression share and top of page rate are important when measuring the success of your Google Ads. […]

Well, this could be the difference in how often your Google Ad is appearing and if it is being seen at all. Let me explain. Google […]

How do you measure good traffic vs bad traffic? In this case, let’s look at paid and organic channels. If 80% of your traffic is bouncing […]

How can Instagram help a business? Four years ago, I decided to start a motorcycle tour guide business to share my love of motorcycling with other […]

I have been working as an outsourced CMO for the past year, focused on Digital Marketing and E-commerce consulting. This has given me the opportunity to […]

Purple Haze isn’t just a classic rock song by Jimi Hendrix. No, I’m not talking about Mary Jane either. Ok, after jamming to Hendrix for a […]