Good Traffic vs. Bad Traffic

How do you measure good traffic vs bad traffic? In this case, let’s look at paid and organic channels. If 80% of your traffic is bouncing without visiting a second page and spending less than a minute on your site, then it is probably not the right kind of traffic. This could mean that the content, keywords or audience you are targeting is probably not aligned with the product you are trying to sell.

Even worse if you are spending a good chunk of change to acquire the traffic. I see this far too often. Google and Facebook make it really easy to enter a credit card number and start running ads. This can be dangerous and really drain your marketing budget it’s not being looked after.

Now there are several other variables that contribute to these metrics. Ultimately it comes down to conversion rate and the revenue associated with each channel. You should make sure you are measuring the return based on each channel and not as a whole.

How do you ensure that your business is getting quality traffic?